Entrepreneur Revolution by Daniel Priestley

Author:Daniel Priestley
Language: eng
Format: epub
ISBN: 9780857084149
Publisher: Wiley
Published: 2013-03-06T16:00:00+00:00

THE SECOND KEY: REPUTATION

We are moving into a time when everyone and everything is connected. In the Entrepreneur Revolution your most prized asset is your personal brand and reputation.

When somebody Googles your name, the first page of results is a clear indication of how the world sees you.

Is it clear what you do? Is it clear what you are good at? Can people see a photo or a video of you? Can they find testimonials? This is important stuff.

In a world where the most cutting-edge technology has been designed to leverage your message, you must build a profile and guard your reputation.

We live in a world where your reputation will follow you around for life. One seriously stupid decision will be searchable for a very long time if the story hits the internet.

Losing his reputation cost Tiger Woods over $25m in lost contracts in the short term. The long-term effects of his lost reputation could be over $100m. It’s an extreme example. However, it illustrates a point that’s relevant at all levels of business.

On the flip side, a great reputation will pick you up when you’re down or even rescue your business. Richard Branson’s reputation is so strong, his involvement in the failing bank Northern Rock helped to turn it around.

He says: “Your reputation is all you have in life – your personal reputation and the reputation of your brand. And if you do anything that damages that reputation, you can destroy your company.”

In my first book, Become a Key Person of Influence, I discussed how I witnessed certain people become go-to people in their industry. These people then earned more money, had more fun and attracted more opportunity.

My first book became a best-seller. As a result, I was featured in the media and was offered considerable amounts of money just to turn up and speak at events around the world. Often, I would get paid more money for a 45-minute talk than most people earn in a month.

I’ve been offered shares in other peoples businesses because of my reputation and my profile.

As a result of my reputation and profile, I was approached by a major publisher to write the book you have in your hands.

So, a reputation and a profile are valuable assets that pay regular dividends. People who have a reputation receive inbound opportunities. Their phone rings every day with perfect projects. They don’t have to chase constantly for their next paycheck, the money comes and finds them.

By far your most prized asset must be your reputation. It’s an asset that will pay you well for life. Guard it, nurture it, make decisions with your reputation in mind because great entrepreneurs believe that money comes and goes but your reputation is permanent.

Consider all the people you know who make great money, who live exciting lives, who have influence and success in abundance. Unless they inherited it, I can guarantee you that they are well known in their field.

Their names come up in conversation, they hear about opportunities first,

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